September 16, 2023

A Guide to Customized Corporate Gifting

In today's competitive business world, companies must go the extra mile to build solid relationships with their clients and stakeholders. One effective way to achieve this is through the practice of corporate gifting. By customizing these gifts, businesses can enhance their brand image and leave a lasting impression on their recipients.

In this article, we will explore the importance of corporate gifting, steps to customize gifts, navigating gifting etiquette, budgeting considerations, and evaluating the impact of your gifting strategy.

Understanding the Importance of Corporate Gifting
Building Relationships Through Gifts
Regarding corporate gifting, the underlying objective is to establish and nurture strong relationships with your clients, employees, and other business partners. You can create a sense of loyalty and trust by showing your appreciation through thoughtful gifts. Gifts remind you of your commitment to the recipients, strengthening your business bonds.

Imagine a client receiving a beautifully packaged gift from your company. As they unwrap it, they are greeted with a personalized note expressing gratitude for their continued support. This simple act of kindness makes them feel valued and deepens their connection with your brand. It creates a lasting impression that goes beyond the transactional nature of business.

Enhancing Brand Image with Custom Gifts
Your corporate gifts can serve as a powerful marketing tool. Customizing gifts with your company's logo or tagline increases brand visibility and helps create a positive brand image. When recipients receive a gift that reflects your brand's values and personality, it reinforces their perception of your business as professional and attentive to detail.

Moreover, custom gifts can also act as conversation starters. When clients or employees showcase their personalized gifts, it sparks curiosity and interest among others. This can lead to valuable word-of-mouth marketing as people inquire about the origin of the gift and the positive experiences associated with your brand.

Viviamo Concepts offers an array of meticulously crafted custom corporate giveaways that embody the essence of a brand. By choosing Viviamo Concepts for your corporate gifting needs, you aren't just offering gifts; you're presenting a piece of your brand's story. Whether it's a client, a partner, or an employee, each bespoke gift speaks volumes about your commitment to quality and meaningful engagement. Elevate your brand's impact with Viviamo Concepts, the trailblazer in custom corporate giveaways in the Philippines, and etch your brand into the hearts and minds of those who matter.

Steps to Customize Corporate Gifts
When it comes to corporate gifting, customization is critical. It's not just about giving any gift; it's about giving the right gift. By taking the time to personalize your gifts, you can create a lasting impression on your recipients. Let's dive into the steps involved in customizing corporate gifts.

Identifying Your Gift Recipients
The first step in customizing corporate gifts is to consider the preferences and needs of your gift recipients. It's essential to go beyond surface-level knowledge and truly understand their interests, hobbies, and preferences. Are they coffee enthusiasts? Do they enjoy outdoor activities? By tailoring the gifts to their tastes, you demonstrate a genuine interest in their well-being, making the gift more meaningful and memorable.

Selecting Appropriate Gifts
Once you have identified your recipients, selecting gifts that align with their interests and preferences is crucial. Consider their profession, lifestyle, and any known personal preferences. Avoid generic gifts and aim for items that are both practical and unique. This shows that you have put thought into the gift selection, increasing the likelihood of it being well-received.

Adding Personal Touches to Your Gifts
Customization goes beyond simply adding a logo or tagline to a gift. While branding is important, it's equally essential to add personal touches. Consider adding a handwritten note or personalized message to show appreciation and acknowledge the individual recipient. This small gesture can make a significant impact and leave a lasting impression. Personal touches demonstrate that you value the relationship and go the extra mile to make the gift special.

Furthermore, you can also consider customizing the packaging of the gift. A beautifully wrapped gift with attention to detail can elevate the overall gifting experience. These small details can make a big difference, whether it's a custom gift box or a personalized ribbon.

Another way to add a personal touch is by incorporating the recipient's name or initials into the gift. This can be done through engraving, embroidery, or even custom-made items. By adding this level of personalization, you show that you have gone above and beyond to create a unique gift tailored specifically to them.

Lastly, consider the timing of your gift. Is there a special occasion or milestone that you can celebrate? By aligning your gift with a significant event in the recipient's life, you make it even more meaningful and memorable.

Navigating Corporate Gifting Etiquette
Timing Your Corporate Gifts
When it comes to corporate gifting, timing is crucial. Consider the appropriate occasions, such as holidays or milestones. Be mindful of the cultural norms and traditions of your recipients. Sending gifts at the right time shows thoughtfulness and consideration, reinforcing the positive impression of your business.

Respecting Cultural Differences in Gifting
Businesses should be aware of cultural differences when engaging in corporate gifting. What is acceptable in one country may be considered inappropriate or offensive in another. Take the time to research and understand your recipients' gifting customs and traditions to ensure your gifts are well-received and appropriate.

Budgeting for Corporate Gifts
Determining Your Gifting Budget
Before embarking on your corporate gifting journey, it is essential to establish a clear budget. Consider the number of recipients and the level of customization needed. Setting a budget helps you stay financially responsible while delivering meaningful gifts that align with your objectives.

Getting the Most Value for Your Money
While budgeting is essential, focusing on getting the most value for your money is equally important. Look for opportunities to partner with suppliers offering competitive prices without compromising quality. Consider bulk purchasing or bundling gifts to optimize your budget and ensure your gifts make a lasting impact.

Evaluating the Impact of Your Corporate Gifting Strategy
Measuring Recipient Satisfaction
To assess your gifting strategy's effectiveness, gathering feedback from your recipients is crucial. Consider conducting surveys or seeking direct feedback to gauge their satisfaction levels. This will help you refine your future gifting efforts and ensure you continue delivering meaningful experiences.

Assessing the Return on Investment
Beyond recipient satisfaction, evaluating the return on investment (ROI) of your corporate gifting strategy is crucial. Assess how the gifts have contributed to building and strengthening relationships, enhancing brand image, and ultimately driving business outcomes. Analyze the impact on client retention, employee morale, and overall business growth.

Customized corporate gifting is a powerful tool that can have a lasting impact on your business relationships. By understanding the importance of corporate gifting, following the steps to customize your gifts, navigating gifting etiquette, and evaluating the impact of your gifting strategy, you can build strong relationships, enhance your brand image, and drive business success.


  1. This post is useful. Besides Christmas is coming.
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  2. This is such a useful post! Great tips!
    Have a nice Sunday!

  3. Very interesting. Thanks for the great post!


  5. So many interesting product. Things I did not know. Thanks so much!

  6. Na szczęście wszystko, co się wiąże z korporacją jest mi całkowicie obce ;)

  7. have a great weekend.

  8. These are all very interesting ideas!

  9. Nice tips, it helps to make each person feel valued :)

    Infinitas Vidas

  10. Hello!
    This post is so complete, so perfect in terms of the information it gives us, that it would be great for a marketing class at a university! I agree that this way of companies giving gifts to their customers is an excellent idea to build customer loyalty, and by the way >Christmas is coming!

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  13. Concordo que presentes personalizados criam vínculo e mostra que quem recebe tem alguma importância.
    Acho maravilhoso fazer presentes personalizados.

  14. Dear Julia Ann,
    I think that when it comes to corporate gifts, it is always important that they are valuable gifts that the customer can really use. Because there is already far too much “cheap, useless stuff” in the world that just sits around and is not needed by anyone.
    All the best, Traude
    🌺🪶🍂 🪶🌺

  15. This is nice. I always like food gifts to give and receive :)

  16. Yes this is such a great way to get your brand out there!

  17. So interesting and useful post . Have a beautiful day!

  18. I could 't agree more that sending the right gifts to clients is so important!

  19. Perfekt geeignet zum Verschenken. LG Romy

  20. Yes it was a really nice promotion from dm to give so many free products for every purchase. I loved it =)

    A really interesting and informative post. Thanks for sharing =)

  21. This is actually not an easy objective since making and especially choosing a corporate gift is a very difficult task. Here in Italy there are stores and brands that actually do this for you and many important brands delegate these companies to take care of gifts for the most important members, the new customers and so on. On the other hand, small entrepreneurs, forced to do do it by themselves might find very useful your tips and ideas, I surely do ;)

  22. Very useful post. I have my little online shop on Etsy, so for me it is very useful, thanku you. :)

  23. Hello!! really interesting, thanks for sharing this information.


  24. Great guide to getting started with corporate gifting and doing it successfully! Thanks for sharing!

    Le Stylo Rouge

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  26. A very good business gift guide, thank you for sharing~
    Based on my recent experience of receiving gifts, I understand that it is better to give high-quality gifts that are suitable for others to like, otherwise those useless things will just sit idle~

  27. Great ideas! thanks for sharing them!
    have a great weekend,

  28. Such a useful post and it offers plenty of very good gift ideas! :D

  29. Very interesting post, love this tips