Since I have gotten a lot of questions about why I started a blog, here goes!
Let’s start where every good story begins…

As a person who had studied BS Computer Science, we can decide what path we want to pursue in whatever industry we desire because we focused on the study of software systems and every single industry requires programmers. That means we had endless possibilities, but with all these possibilities, I didn't even try to work in any companies because I knew from the start that the corporate world is not for me. All I want in life is to work at home or anywhere I want and be my own boss. I really love freedom, excitement and adventure.

As my own boss, I can determine my own schedule. And, in my humble opinion, it doesn’t get any better than that. If, I want to work from mid-night till morning, then I do it. Vacation? No Problem. Holidays? Check. If I am my own boss, I can work my job around my life, rather than my life around my job. That’s what I call freedom. Now, I can take all the freedom I can get.

In 2008, I became a freelance writer in an American online magazine. It eventually helped me making some cash, more than sufficient for a freelancer like me that’s why when the website has closed down, I have enough money to launched my own online clothing line called Pink Fashion at Palladium - New World Hotel, a luxury 5-star hotel in Makati.


Before, the idea of becoming a full time blogger never crossed my mind. I just thought the stuff I was reading online were articles written by freelancers on a website. Yeah, I just called them “websites”. I didn’t even know that I was reading “blogs”. What the heck is a “blog” anyway? But in 2010, when I was looking for a creative outlet for myself and searched for ideas on Google, that’s when I discovered blogging. This was when itjulieann.com was formed.

I do blogging for more reasons than just receiving free stuff, trying to get paid to do nothing or to have a nice life. My blogging story is different. Throughout my life, finding creative outlets has been really important to me. When I was a kid, I was constantly crafting, making paper and barbie dolls clothes and I rewrite the story of my favorite cartoon series Peter Pan at the back of my notebook. When I was in high school, I started writing poems in my journal that's still on my cabinet until now. In college, I opted into a drama class and won as the Best Actress award after competing in other schools. I realize now how important creativity is to my sanity and overall emotional well-being. I live to create, and through blogging, I have an easy way to do it every single day.

Blogging allows me to write down my thoughts and express my feelings through photography, to share my art with the world and to develop the kind of creative I want to become. Blogging allowed me a safe space to experiment, to reflect, and to process my thoughts and feelings. You know, there are so many creative outlets when it comes to blogging. From editing photos to writing blog posts and coming up with content and photoshoot ideas. With this, I have the opportunity to be creative every day.

Honestly, one of the best career choices I’ve ever made was to learn how to start a blog. I didn't start creating blog knowing it would lead to a full-time job. In fact, I didn't even know it could be a full-time job, especially because my earnings were so poor back then. But I didn't care because I didn't need to make money from it, I just loved doing it. By then, I slowly starting to meet people around the Metro and learning about others’ creative processes and inspirations. First, it started locally. Then, I started to connect with artists and bloggers across the globe. I started seeing this woven network of people that were connecting on and then offline. These incredible people, from all walks of life – different backgrounds, different talents, and different perspectives – were collaborating and creating amazing things together.



After years later, I realized the incredible potential it held. I didn’t know that I would fall in love with the creative process or just how much my reader would come to mean to me. I didn’t know it would lead me to form amazing friendships, travel to new places, exclusive event invites, collaborations, become brand ambassadors and do the modeling stuff or to be interviewed on the radio and television.       

Excited yet? Well, let us spark your excitement even more with our third batch of De-signers for Philippine Fashion Revolution which will unfold on September 22 to 23, at SMX Convention Center Aura, Taguig City. Expect the unexpected. Designs infused with Indigenous weaves from different regions of our country. What will be their take on Modern Katutubo Fashion? It’s for us to know and for you to find out! Philippine Fashion Revolution is produced by Lynn Bentsen Talent & Fashion Academy and directed by Cata Figueroa and Raymond Villanueva.

Here are some of the fashion designers that will be proudly showcasing their creations:

Nina Corpuz, a newscaster who is also a fashion designer. With her classic designs that are timeless yet comfortable for daily use. Indeed, Ms. Nina Corpuz is one designer that we can look forward to this upcoming Philippine Fashion Revolution.

Peter Lim, flowy, light, colorful… His collections show the soft side of a woman. Yet, the challenge lies ahead. Incorporating local weaves into his designs and still pos-sessing the delicateness of a woman. Definitely worth waiting for.


Pat Santos, undoubtedly, his ingenious collections and designs speak for himself. Creative and inventive. If he can create a Modern meets Medieval collection, he can surely meld Philippine weaves with your common fabrics that will speak his mind and soul.


Philip Torres, a renowned Kapampangan artist and designer, with his own designer brand Pidayit is going to set the stage with culturally rich designs. Definitely, his collection will not be limited to clothes, he may also be including beadworks and accessories that is truly native to our country.


Rafael Gonzalez, he creates stunning suits and dresses up male newscasters. But his designs are not limited to men alone, he also creates beautiful wedding and ball gowns, evening dresses and many others. With his exquisite collection, it will be intri-guing to see his creation infused with our local weaves.


Ronaldo Arnaldo, he knows his craft. He knows how talented he is. With his imaginative mind, he can create looks that are avante garde, at the same time, he can also shift into our own cultural fashion. A designer who knows how to make a statement in every collection he creates.


Unity Ong Tan Ka, she already joined the prestigious Philippine Fashion Week and showcased her collection on the runway. Known for her contemporary design, it would be interesting to see her designs fused with Philippine weaves.


Veejay Floresca, she is known for her transitioning as a transgender woman, but there is more to her than that. Her colorful take on what to wear on weddings was featured in www.preview.ph. It was simple but definitely sophisticated and comfortable to wear. Watch out for her collections this September.


Card Arcita, one of the youngest, millennial designers who is also a member of De-signers Circle Philippines. He started designing and sketching during high school and pursued fashion designing. Young as he is, we can never underestimate a talent with fresh ideas.


Bobby Syah, some of his designs are surely whimsical, but most of it are purely ele-gant especially with his beadworks. An expert in local weaves, his collection is definitely awe-inspiring. His designs cries out where his roots belong, definitely a passion for fashion and cultural heritage.


Bernard Escalona, one of the bridal couturiers of this event. A much awaited collec-tion to look forward to. Will he be incorporating ethnic designs to his bridal collection or is it something coming out from a fairy tale book? We will see it on the stage of Philippine Fashion Revolution 2019.


Enoc Aliga, intricate and beautiful, these are the gowns that Enoc Aliga creates on his table. Hailing from Nueva Ecija, this designer truly deserves recognition and what avenue is it best to do this but on the stage of Philippine Fashion Revolution.


Fanny Serrano, the most prominent figure in our list. He is a hair and makeup guru who has his own makeup brand, an actor, a celebrity stylist and many more. Adding up to his achievements is him as a fashion designer. He is all we think of him to be when it comes to the fashion industry.


Erjohn Dela Serna, ever wonder how it feels like dressing up a beauty queen? Well, ask Erjohn Dela Serna. Ms. Universe 2018, Catriona Gray, wore an indegenous top created by our featured designer Not only did he dress our very own Ms. Universe, but he also did the resort wear of the 13th Mister International Candidates.


Garvy Terrado, classy, elegant, couture. This is Garvy Terrado of GenSan. Designs that have stories to tell. Talent and eye for sophistication, no doubt that his craftsmanship deserves to be recognized on the prestigious Philippine Fashion Revolution 2019.


Francis Calaquian, chairman of Designers Circle Philippines and one of the country’s top designers. His expertise is our very own terno. He teaches young designers on how to properly cut and sew a terno to preserve its authentic design.


Gener Gozum, one of our seasoned designer and another member of the Designer Circle Philippines (DCP). With works included in Las Bodas Filipinas en Las Casas, Tintura de Malabon, Flores de Mayo 2014; just to name a few. Collaborating with the creme de la creme of the fashion industry, Gener Gozum is definitely someone to look forward to in this year’s event.


Gil Granado, intricate, sleek, modern, fabulous! His designs say who he is. From bridal, evening, prom gowns to men’s suits; all are jaw dropping and worthy of praise. Anticipating to experience the Granado magic? Join us on the Philippine Fashion Revolution to see his creation.


Happy Andrada, featured in CNN Philippines, Metro Style, Manila Fashion Festival just to name a few. Her name is more than just a label, she is one of our country’s pride in the fashion industry. With credentials that cannot be discounted, Happy Andrada is clearly someone to expect on this awesome event.


Jay Sustiguer, street, men’s, and luxewear, his designs infused with inndeginous weaves will be an intriguing ensemble. Paraded his collection on Philippine Fashion Week together with other designers has definitely placed himself on the map in the fashion industry.


Harvic Dominguez, one of the young promising designers on our list is Harvic Dominguez. A designer with a diverse Cordilleran Heritage. It can not go as tribal as this since he belongs to the tribe of the Igorots. A modern and fresh take on indigenous weaves infused in your daily OOTD. Do you see yourself wearing one? I guess you do!


Jinggo Inoncillo, a designer for men’s wear who also loves to play with prints and structure. Definitely, he won’t have a hard time to incorporate Philippine Weaves in his collection. His design is unequivocally beyond tradition.


Julius Tarog, not just a fashion designer but also the resident stylist for several shows of GMA 7. Been there and done that. There is nothing for him to prove anymore especially in using naturally woven fabrics that represents our culture. Catch his collection on the stage of Philippine Fashion Revolution 2019.


Joebee Henson, one of Pampanga’s pride in fashion design and owner of Cofragia's Closet Gowns And Designs. Bridal, evening, and ball gowns are some of his expertise. Catch him flare up the stage of Philippine Fashion Revolution . Don’t miss him!


M Barretto, he is one of the few men’s wear designers in the list and, in addition, a stylist to local celebrities as well. Hip, edgy, classy; these are just some of the words that can best describe his collection and designs. His work of art will undoubtedly be an ensemble that will spark a craze on stage.


Joseph Palma, a young, budding fashion designer who is also a stylist at the same time. A traveller by heart, he sees fashion in every destination he arrives at and takes them as an inspiration in his designs.


Mark Yaranon, a world class designer who already treaded Toronto’s runway with his collection. The only designer for Iconic Fashion in the bunch. Drapes of fabric on gowns, patterns, styles and designs are definitely unique.


Mars Silud, another member of Designers Circle Philippines (DCP). Paraded his Flo-res de Mayo sa Las Casas gown that is absolutely eye catching. The owner of MandE Design Studio and the designer behind the bridal gowns, suits and many other crea-tions. Experience his collection on Philippine Fashion Revolution.


Michael Barassi, an outstanding costume designer that shows his patriotism through his designs. Created the Bakunawa for Mark Kevin Baloaloa, Philippine representative to the 13th Mister International contest this year; one of his many designs that has taken center stage.


Mikaelah Michelle, dainty and inlaid with intricate designs, these is how she sees a bride in her creations. Experience her expertise on the runway of Philippine Fashion Revolution and be amazed with what she will showcase on stage.


Levenson Rodriguez, an educator at the Institute of Creative Entrepreneurship (ICE) an a designer for men’s wear. His designs are colorful, fun yet aggressive. His ap-proach on his craft is not for the faint at heart. It is for the confident, metrosexual man of this millenium.


Geoffrey Zordilla, an awardee of PEFTA Designer (Preview's Emerging Fashion Tal-ent Awards) in 2013. He draws inspiration from nature for his designs. Another young fashion designer whose works will be seen on the runway of Philippine Fashion Revo-lution.


Mikee Andrei a bridal wear couturier whose creations are light and airy, vintage, clean lines and elegant. She just participated in the recent Philippine Fashion Week Holiday 2019 together with other fashion designers. She will definitely make sound in the fashion industry with her ingenuity. Proudly Filipino Designer!