April 25, 2019
Men's Club by AVON
Avon redefines what it means to be a gentleman
Daniel Matsunaga, Enchong Dee, and Tanner Mata lead a new generation of modern men
There was a time when strength and stoicism were seen as the ultimate male ideals. Society created the archetype of a strong, suave man who never loses his composure. But while there’s nothing wrong with that image of a dashing gent, it just doesn’t paint a full picture of what a modern gentleman is.
Times have changed, but the popular notion of what’s considered manly does not seem to have kept up. Men still face discomfort for showing tenderness, emotion, and other things outside the traditional mold of manliness.
“There’s more to men than just being strong, masculine, and suave,” says Tisha Rodriguez, Avon Philippines’ Head of Marketing. “Avon believes that men can also be graceful and emotional, and still be considered manly.”
As a company built to empower others, Avon is celebrating the many unsung facets of a modern gentleman with its latest campaign called Gentleman Up. The campaign is a call for all men to come forward and embrace the traits that society has set aside in favor of traditional gender connotations.
“We’re not trying to discount the popular idea of what a gentleman is. Instead, we’re expanding it to show a more inclusive picture of the modern gentleman,” adds Tisha Rodriguez.
New Avon endorsers—Tanner Mata and Enchong Dee—join brand ambassador Daniel Matsunaga to send Avon’s message of acceptance, inclusivity, and diversity. The three lead a group of modern gentlemen in the latest fashion show of Men’s Club by Avon, a line of intimate apparel for men. The brand’s message of diversity mirrors the diverse range of men’s undergarments, which range from basics and printed cotton briefs to underwear with innovative fabrics.
Watch Daniel, Tanner, and Enchong in their first teaser clip for Men’s Club by Avon HERE.
True to Avon’s message of inclusivity, the all-male fashion show features for the first time ever a lineup dominated by non-models. The three headliners are launching the campaign with theater actor Ian Ignacio, chef Gerick Manalo, photographer Ari Simangan, singer Joshua Bulot, blogger Chuck Aquino, and nurse Clint Karklins.
Men’s Club by Avon is available through Avon Representatives, or online via AvonShop.ph. Follow Avon Philippines on Facebook and Instagram to learn more about the #GentleManUp campaign.
Don’t have an Avon Representative? Visit www.avon.ph or like and check out Avon Philippines on Facebook to find out how you can shop your favorite Avon products!
March 28, 2019
Feels Like Freedom with Avon Fashions' Body Illusion
Another busy week ahead but I am well motivated by my upcoming beach trips which start this Saturday. I'm also excited about buying some new clothes to take with me on a trip. Flowy dresses and sheer minis are my must haves.
I’m a tactile shopper and I love soft fabrics. Almost everything I buy, I run my fingers over the fabric very gently to submit to the caress test. Naturally, I tried the same process with underwear. I love soft spandex material for a greater comfort and good thing because Avon Fashions, the no. 1 Intimate Apparel brand in the Philippines came up with all new Body Illusion, and as always they exceeded my expectations.
The Avon Fashion’s Body Illusion is the newest inner wear line powered by INVISILITE Technology to provide women the ultimate comfort and support that #FeelsLikeFreedom and gives you a certain type of confidence in a really cool way.
Sure, I could wear the cutest top and the trendiest jeans, but with the wrong innerwear, things could quickly go awry. Confidence is what happens when you allow yourself to feel secure and be comfortable with what's under your clothes.
As an adventurer woman with things to do and places to be, the last thing I want to do is to worry about whether the outline of my underwear is visible through my skirt and tight leggings. The secret of innerwear is the sense of security it offers: the less insecurities, the better. This Body Illusion Charlene Seamless Hipster panty create a super-flawless fit and everything looks perfect. I’m obsessed.
Personally, I function my best when I’m at my most comfortable; when I’m wearing a lightweight bra. My ultimate goal is to find a bra that feels comfortable and gives me the right support and coverage. I always love a plain, seamless nude bra and I always make sure that there are no “bra lines”, there is no flesh bulging out, and the straps don't show anywhere. The aim is to seem as if I don't’ have anything underneath my top so that the focus is on my outfit, not on my underwear. This Charlene Underwire Seamless Bra that I'm wearing in this photos is just what I'm looking for.
Inside is what counts and being unaware of my underwear because it’s so comfortable is key.
Whether you’re a professional, a traveler, stylist, millennial, a mom or all of the above, Body Illusion by Avon Fashion creates the perfect pieces for all of these lifestyles to provide women the ultimate comfort and support that #FeelsLikeFreedom!
Avon Fashions Body Illusion is available through Zalora, Avon Representatives, or via Avonshop.ph. Order now and feel it for your self.
Avon Fashions Body Illusion is launching two seamless, comfortable options:
- CHARLENE UNDERWIRE Seamless Bra (899) and Panty (299)
Underwire, 3/4 cup bra in eyeglass silhouette with ultra soft foam cups. Laser-cut edges leave no marks, and won’t show through tight clothing. The bras are available in a wide range of sizes, from modest 32A to bigger sizes such as 36C, 38B, and 40B. *Color: Tuscany
- SONIA NON-WIRE Seamless Pull-on Bra (899) and Panty (299)
offers even more flexibility with its pull-on form factor, complete with ultra soft fabric and moulded cups. Zero hooks ensure seamless back and sides, and comfortable support even without the wires. Sizes range from S to XL. *Color: Pale Blush
Click this VIDEO to check out these undies in action.
Follow Avon Philippines on Facebook and Instagram to learn more.
Photographer: Jel Evan Rustia | @ohemjaye
Makeup By: Rose Delvo | @rosedelvo
I’m a tactile shopper and I love soft fabrics. Almost everything I buy, I run my fingers over the fabric very gently to submit to the caress test. Naturally, I tried the same process with underwear. I love soft spandex material for a greater comfort and good thing because Avon Fashions, the no. 1 Intimate Apparel brand in the Philippines came up with all new Body Illusion, and as always they exceeded my expectations.
Sure, I could wear the cutest top and the trendiest jeans, but with the wrong innerwear, things could quickly go awry. Confidence is what happens when you allow yourself to feel secure and be comfortable with what's under your clothes.
As an adventurer woman with things to do and places to be, the last thing I want to do is to worry about whether the outline of my underwear is visible through my skirt and tight leggings. The secret of innerwear is the sense of security it offers: the less insecurities, the better. This Body Illusion Charlene Seamless Hipster panty create a super-flawless fit and everything looks perfect. I’m obsessed.
Personally, I function my best when I’m at my most comfortable; when I’m wearing a lightweight bra. My ultimate goal is to find a bra that feels comfortable and gives me the right support and coverage. I always love a plain, seamless nude bra and I always make sure that there are no “bra lines”, there is no flesh bulging out, and the straps don't show anywhere. The aim is to seem as if I don't’ have anything underneath my top so that the focus is on my outfit, not on my underwear. This Charlene Underwire Seamless Bra that I'm wearing in this photos is just what I'm looking for.
Inside is what counts and being unaware of my underwear because it’s so comfortable is key.
Whether you’re a professional, a traveler, stylist, millennial, a mom or all of the above, Body Illusion by Avon Fashion creates the perfect pieces for all of these lifestyles to provide women the ultimate comfort and support that #FeelsLikeFreedom!
Avon Fashions Body Illusion is available through Zalora, Avon Representatives, or via Avonshop.ph. Order now and feel it for your self.
Avon Fashions Body Illusion is launching two seamless, comfortable options:
- CHARLENE UNDERWIRE Seamless Bra (899) and Panty (299)
Underwire, 3/4 cup bra in eyeglass silhouette with ultra soft foam cups. Laser-cut edges leave no marks, and won’t show through tight clothing. The bras are available in a wide range of sizes, from modest 32A to bigger sizes such as 36C, 38B, and 40B. *Color: Tuscany
- SONIA NON-WIRE Seamless Pull-on Bra (899) and Panty (299)
offers even more flexibility with its pull-on form factor, complete with ultra soft fabric and moulded cups. Zero hooks ensure seamless back and sides, and comfortable support even without the wires. Sizes range from S to XL. *Color: Pale Blush
Click this VIDEO to check out these undies in action.
Follow Avon Philippines on Facebook and Instagram to learn more.
Photographer: Jel Evan Rustia | @ohemjaye
Makeup By: Rose Delvo | @rosedelvo
March 16, 2019
Panasonic Manila Fashion Festival Is Back On Its 10th Season
This year marks several milestones for Panasonic Manila Fashion Festival as it’s now in its 10th season this April (April 2-5) and 5th year on October (October 15 - 18). Panasonic Manila Fashion Festival continues to celebrate the art of fashion through series of runway shows, workshops, forums, and by inviting talented and emerging designers, not just from the Philippines, but from neighbouring countries as well.
This year, with the theme “Fashion Formation Decoded”, PMFF proves itself as one of the most prestigious fashion events in Southeast Asia. Sponsored by MAC Cosmetics, Junca, Prive Revaux, Stylia, iAcademy, Zeal Cosmetics, Heineken, Duplair, SIP Purified Water, Yellow Tail, One Globe Limited, East Soft, World Balance, East Rock, and Panasonic, as the naming sponsor, and co-presented by Zilingo -- PMFF is set to go beyond limits. With over 40 designers, local and international, along with graduating students from iAcademy, PMFF promotes fashion craftsmanship by showcasing promising and emerging talents to be recognized internationally.
PMFF Season 10 is participated by top nationwide local designers such as Avel Bacudio, Jun Escario, Yong Davalos, Cheetah Rivera, Chris Nick, Jaz Cerezo, Renan Pacson, Veejay Floresca, Philip Rodriguez, pieces from Arin and Zilingo and more -- whose designs will be witnessed to walk to runway.
Panasonic Manila Fashion Festival designer line-up (April 2-5)
Beyond the runway shows, forums and workshops, such as Point of View, are also held with the support of today’s key players, such as fashion photographers, wedding filmmakers, and videographers who will share their insights and knowledge on beauty, film, and photography. These series of talks aim to give the audience a deeper understanding on the fields of beauty, film, and photography.
Happening for four days, Panasonic Manila Fashion Festival Season 10 continues to celebrate the art of fashion, beauty, and film through the exciting festivities and forums held on April 2-5, 2019 at the EDSA Shangri-La, Marquee Tent.
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