EVENT | Men's Club by AVON

April 25, 2019

Avon redefines what it means to be a gentleman
Daniel Matsunaga, Enchong Dee, and Tanner Mata lead a new generation of modern men


There was a time when strength and stoicism were seen as the ultimate male ideals. Society created the archetype of a strong, suave man who never loses his composure. But while there’s nothing wrong with that image of a dashing gent, it just doesn’t paint a full picture of what a modern gentleman is.

Times have changed, but the popular notion of what’s considered manly does not seem to have kept up. Men still face discomfort for showing tenderness, emotion, and other things outside the traditional mold of manliness.

“There’s more to men than just being strong, masculine, and suave,” says Tisha Rodriguez, Avon Philippines’ Head of Marketing. “Avon believes that men can also be graceful and emotional, and still be considered manly.”

As a company built to empower others, Avon is celebrating the many unsung facets of a modern gentleman with its latest campaign called Gentleman Up. The campaign is a call for all men to come forward and embrace the traits that society has set aside in favor of traditional gender connotations.

“We’re not trying to discount the popular idea of what a gentleman is. Instead, we’re expanding it to show a more inclusive picture of the modern gentleman,” adds Tisha Rodriguez.

New Avon endorsers—Tanner Mata and Enchong Dee—join brand ambassador Daniel Matsunaga to send Avon’s message of acceptance, inclusivity, and diversity. The three lead a group of modern gentlemen in the latest fashion show of Men’s Club by Avon, a line of intimate apparel for men. The brand’s message of diversity mirrors the diverse range of men’s undergarments, which range from basics and printed cotton briefs to underwear with innovative fabrics.

Watch Daniel, Tanner, and Enchong in their first teaser clip for Men’s Club by Avon HERE.

     

     

     

     

     







True to Avon’s message of inclusivity, the all-male fashion show features for the first time ever a lineup dominated by non-models. The three headliners are launching the campaign with theater actor Ian Ignacio, chef Gerick Manalo, photographer Ari Simangan, singer Joshua Bulot, blogger Chuck Aquino, and nurse Clint Karklins.

Men’s Club by Avon is available through Avon Representatives, or online via AvonShop.ph. Follow Avon Philippines on Facebook and Instagram to learn more about the #GentleManUp campaign.

Don’t have an Avon Representative? Visit www.avon.ph or like and check out Avon Philippines on Facebook to find out how you can shop your favorite Avon products!


Join the conversation!

  1. I had no idea that avon was making men stuff.

    www.amysfashionblog.com/blog-home

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  2. My mom used to work with Avon, brings back memories.

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  3. It must have been a really great experience! ◡‿◡✿

    Blog de la Licorne

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  4. so nice photos dear :)
    Do you want to follow each other?
    Kisses :)

    https://bubasworld.blogspot.com/

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  5. Sounds you really had fun there!
    And it had to be even a very interesting experience!
    XO
    S
    https://s-fashion-avenue.blogspot.com/

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  6. I wouldn't mind to attend to this
    even at all! >.< kisses :D

    My blog - Lalabetterdayz

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  7. Great experience

    Kisses
    www.pimentadeacucar.com

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  8. Interesting, I like some Avon cosmetics. You asked about followin, yes, of course, I have already followed you☺☺

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  9. Avon has some great stuff. Cool that they are putting out a male show too. Looks like a fun event, indeed!

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  10. Thank you so much Julie!! I'm so happy that you liked my new ins :) Can't wait to show you new outfits with them all ;) Happy weekend! Kss

    ♥ ★ ♥ GINGER COLLAGE ♥ ★ ♥

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  11. I get my Avon supplies from a friend.

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  12. oh wow i not had anything from avon in years!! stunning post!

    Jadieegosh   Instagram HelpGrowYourBlog

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  13. I'm very happy that Avon includes men now, the show seemed really nice!
    xx

    Freak Muffin Blog

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  14. Awesome post! Thank you for visiting my blog. I followed you now. Keep in touch :)

    sarahrizaga.blogspot.com

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  15. I am actually attending an event by Avon tomorrow! :)

    Shoot for the stars | ☆ ☆ ☆ | Facebook page | ☆ ☆ ☆ | Instagram

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